重庆广电移动电视公司的内部管理沟通分析-analysis on internal management communication of chongqing radio, film and television mobile tv company.docxVIP

重庆 重庆工商大学工商管理硕士(MBA)研究生学位论文 II II ABSTRACT This article focuses on the management and internal communication problems in the enterprise management activities, focusing on problems in Chongqing Broadcasting mobile TV company management and internal communication, and why, and finally made recommendations to improve the effectiveness of the management of Radio communication. This article describes the results of theoretical studies in the management of communication at home and abroad. Introduced the basic situation of the Chongqing Broadcasting mobile TV company management and internal communication and problems. Expounded the meaning of management communication, and highlight the conference communication easy to overlook the hidden costs of problem. This article describes the elements of communication and the concept of all-round communication from the seven elements of communication, through the analysis of specific cases, discusses the importance of management communication in business management. In this paper, the author practice and research, analysis and research by the Chongqing Broadcasting mobile TV instance, used questionnaires, case studies method description of management communication in the enterprise management activities. III III Keywords: Management communication; Effective management; Mobile TV 目 录 摘 要 I HYPERLINK \l _bookmark0 ABSTRACT II HYPERLINK \l _bookmark1 1 研究背景 1 HYPERLINK \l _bookmark2 1.1 移动电视行业介绍 1 HYPERLINK \l _bookmark3 1.2 重庆广电移动电视有限责任公司介绍 2 HYPERLINK \l _bookmark4 1.3 重庆广电移动电视的发展与管理沟通2 HYPERLINK \l _bookmark5 2 文献综述 4 HYPERLINK \l _bookmark6 2.1 管理沟通理论文献综述4 HYPERLINK \l _bookmark7 2.2 国内企业内部管理沟通理论综述6 HYPERLINK \l _bookmark8 2.2.1 管理沟通在企业内部管理中的作用 6 HYPERLINK \l _bookmark9 2.2.2 管理沟通障碍及消除 8 HYPERLINK \l _bookmark10 2.2.3 管理沟通的技巧 9 HYPERLINK \l _bookmark11 2.3 管理沟通概述10 HYPERLINK \l _bookmark12 2.3.1 沟通的基本模型 11 HYPERLINK \l _bookmark13 2.3.2 沟通的要素 11 HYPERLINK \l _bookmark14 2.3.3 管理沟通的类型 14 HYPERLINK \l _bookmark15