中小型货代企业生存现状以及发展对策研究——以yh公司为例-research on the survival situation and development countermeasures of small and medium - sized freight forwarding enterprises —— taking yh company as an example.docxVIP

浙江工业大学硕士学位论文中小型货代企业生存现状以及发展对策研究——以 浙江工业大学硕士学位论文 中小型货代企业生存现状以及发展对策研究——以 YH 公司为例 万方数据 万方数据 中小型货代企业生存现状以及发展对策研究 ——以 YH 公司为例 摘 要 我国的国际货运代理行业经历了从行业垄断到多样竞争，从单一服务到一体 化服务的转型。中国加入 WTO 后我国货运代理市场逐渐开放，企业数量短时间内 迅速增加，而剧增的行业规模中，中小型企业占了 80%以上，市场的低端竞争非 常激烈。因此，探讨中小型货代企业的发展对策对整个行业发展具有一定的价值 和意义。金融危机的严重影响进一步加剧了货代市场的竞争，面对行业洗牌，中 小型货代企业也在积极地寻求出路。 本文首先对行业发展的宏观环境、发展现状及变化趋势进行梳理，分析中小 型货代存在的问题与原因以及面临的机遇，以此为基础总结出中小型货代企业进 行经营策略调整的必要性。然后以典型的中小型货代企业 YH 公司为例，探究所 要采取的发展对策，重点强调经营模式的创新，即基于网络化的虚拟经营和优质 品牌服务的实施。笔者的核心观点是，在当前的经济形势与市场环境下，网络化 的联合经营和优质品牌服务比单纯的价格竞争更能凸显企业竞争力与生存力。 本文采取理论分析与数据统计相结合的方式，利用竞争相关理论和战略分析 工具，探讨了中小型货代企业的发展对策，对当前特殊经济环境下的行业发展起 到一定的借鉴作用，对行业的长远发展也起到一定的提示作用。本文可能的创新 之处在于以最新的数据统计和理论分析相结合，丰富了行业研究理论体系。 关键词：货运代理；中小型企业；发展对策；虚拟经营；优质品牌服务 I II Research on current status and development strategy of small and medium freight forwarding enterprises - take YH company as example Abstract International freight forwarding has experienced a transition from monopoly to diversified, and from simple services to integrated services. After entering into WTO, the number of enterprises is increasing rapidly to the gradually opened market in which small and medium enterprises account for more than 80% that makes the homogeneous competition very intense. Therefore, it is of certain value and significance for the whole industry to explore the development strategy of small and medium enterprises. Serious impacts of the financial crisis have further intensified the market competition. In the face of the industry reshuffle, small and medium enterprises are also actively seeking a way to survive. This thesis firstly describes freight forwarding industry, including the macro environment, current status and developing trends, and analyzes problems and opportunities of small and medium enterprises to sum up the necessity of carrying out business strategy adjustments; then take the typical small and medium company YH as an example to study and discuss the development strategy, the emphasized strategy is to innovate operati