中国石油西部测井公司重组与联合发展战略分析-strategic analysis on reorganization and joint development of petrochina western logging company.docxVIP

中文摘要 当前，石油存续企业的重组改制己成为各方关注的热点和难点问题。现存的 测井工程技术服务公司(或测井工程处)，作为石油存续企业内从事石油勘探开 发测井服务业务的非法人生产经营单位，面临着与其它非核心业务单位基本相同 的严峻的内外部生产经营环境和形势。为此，依据石油工业改革与发展的大趋势， 在充分调查研究、掌握石油企业现状和发展方向的基础上，运用企业重组改制和 战略管理的基本理论，建立适合中国石油天然气集团公司发展需要的测井企业重 组改制与联合发展战略总体思路和具体方案设计，就成为本论文的研究核心。 首先，本文阐述了中国石油西部测井公司重组的现实意义，综述了本文研究 的相关理论。 其次，分析了西部测井公司外部环境，重点对国际及中国整个测井行业现状 以及测井市场的整体情况进行了分析，找出了西部测井公司面临的机遇和挑战。 通过对西部各测井公司概况的描述运用数据包络分析(囚的模型，对参与重组 的各公司进行了经营状况相对有效性评价，找出了内部环境的优势与劣势 3 并通 过 SWOT 模型和优势特色技术与市场组合分析，找出西部测井公司重组与发展战 略的构想。 最后，本文根据上述分析与构想制定出适合西部测井重组的发展模式及发展 战略。 关键词: 测井 重组 DEA 优势特色技术 发展战略 ABSTRACT At present ，re∞nstruction and conversion of petroleum Residual enterprises are focal and difficult problems concemed by all walks of Iife .Well -Iogging companies， which are not legal person production ent町rise，f3iω 也e same severe situation of outside and inside production as other kernel-not petroleum production enterprises .They engage in petroleum exploration and development logging service as petroleum residual enterprises. So，thesis of essay is to found specific design and total frame about logging enterprises reconstruction and development strategy fitting the n民essary ofdevelopment ofChina National Petroleum Company First，the essay expounds the practical significance of reconstruction of China Petroleum Western Well-Iogging Company. Sωond ，the essay analyses the outside situation of West PetlOleum Well-Iogging ∞mpany and specially the total situation of both international and national logging market. lt finds the opportunity and challenge of West Petroleum Well-Iogging Company and evaluating the relative effective character of every ∞mpany that takes part in reconstruction ; It drafts the frame of reconstruction and development s国.tegy ofWestem Well-Iogging Company by using SWOT model and analysis both market combination and advantage and characteristic technology. Finally，according to the analysis 由at above mentioned ，the essay drafts the development model and 皿rategic proposes 也.t fits the rec