城市户外广告的空间形态设计分析-analysis of space form design of urban outdoor advertising.docxVIP

ii ii ABSTRACT With the development of Chinas socio-economic prosperity of city life, the outdoor advertising which is an ancient form of advertising gradually come to the fore in the highly competitive advertising media. It is because of its unique artistic, cultural and technical charm. Modern outdoor advertising has become an important part of the landscape of the urban environment, it is not only standing in the forefront of brand image and impart information, but it has also become an important window to reflect the citys image and style. It shortened the distance between the advertising