北京合力医疗器械有限公司战略-工商管理专业论文.docxVIP

PAGE PAGE 1 北京合力医疗器械有限公司战略分析 摘要 在世界经济全球化的背景下 企业面临着空前激烈的竞争 快速的社会变革 和技术革新 战略管理对于企业变得更为重要 企业必须致力于战略管理工作 明确其目标 评估外部环境和内部资源 据此制定战略规划 对战略实施过程进 行评估并及时做出必要的调整 本文中研究的北京合力医疗器械有限公司是一家以销售血液透析设备和 B 超 为主营业务的贸易公司 在中国加入世界贸易组织以后的两年来 越发感受到所 面临的压力与挑战 本文应用 SWOT 分析方法对该公司的内部资源优势 劣势以及外部环境变化 所带来的潜在机会和威胁进行分析 除此以外 还应用波特五力模型分析行业状 况 评估行业中的供应商 竞争者 客户 替代品 根据环境分析的结果 给企业制定战略规划 使其抓住机遇发挥资源优势 同时明了外部环境变化的威胁和自身的资源劣势 建立自己的竞争优势 最后 根据公司的发展战略制定实施方案 战略实施涉及公司资源的重组和 对员工的激励 主题词 医疗设备 环境 战略 ABSTRACT In a world characterized by political instability, growing globalization, escalating competition, and rapid social and technological change, strategic management of organizations is becoming increasingly vital to their success. The firm must engage in strategic planning that clearly defines objectives and assesses both internal and external situation to formulate strategy, implement strategy, evaluate the progress and make adjustments as necessary to stay on track. In this study, Heli Medical Equipment Corporation which specializes in the sales of dialysis and B-Utrasound machines is now facing more challenges since China entered WTO two years ago. A SWOT analysis not only identifies the firm’ s strengths and weaknesses but also reveals opportunities and threats. In addition, the industry analysis is also performed using the framework of Porter’ s five forces. This framework evaluates entry barriers, suppliers, customers, substitute products, and industry rivalry. Given the information from the environment scan, the firm should match its strengths to the opportunities that it has identified, while addressing its weaknesses and external threats. To attain superior profitability, the firm should seek to develop competitive advantages over its rivals. It is suggested that the selected strategy implemented by means of programs, budgets, and procedures. Implementation involves organization of the company’ s resources and motivation of the staff to achieve objectives. Key words Medical Equipments Environment Str