北京马拉松赛事运作及战略定位研究-体育学专业论文.docxVIP

万方数据 万方数据 financial crisis, the events into still face difficulties, lack of complex event operations personnel, need to cultivate and attract more high-level athletes to compete. 3. Beijing Marathon of the operational strategy should be selected pioneering strategy, and are opportunistic. Strategic strength coefficient ρ 0.5, should take positive measures to develop the strategy. That the event organizers should take advantage of Beijing marathon operation to seize the internal strengths and external environmental changes in the use of the opportunities offered to raise the overall level of tournament operations. Keywords: Beijing Marathon; event operation; strategic positioning 论文随机验证编号：BT595613325657 VI 目录 1 前言 ························· 2 1.1 选题依据 3 1.2 文献综述 4 1.2.1 国外马拉松赛事的发展 ································································· 4 1.2.2 国内马拉松赛事的发展 ································································· 4 1.2.3 对马拉松赛赛事的研究 ································································· 5 1.2.4 大型赛事运作的研究 ···································································· 6 1.2.5 对北京马拉松赛事运作的研究 ························································ 6 1.2.6 运用 SWOT 分析法对体育赛事的研究 7 2 研究对象与方法 ···················· 7 2.1 研究对象 7 2.2 研究方法 8 2.2.1 文献资料法 ················································································ 8 2.2.2 专家访谈法 ················································································ 8 2.2.3 问卷调查法 ················································································ 8 2.2.4 数理统计法 ·············································································· 10 2.2.5 SWOT 分析法 10 3 结果与分析 ····················· 10 3.1 北京马拉松赛事运作因素构成 10 3.1.1 体育赛事运作因素构成 ······························································· 10 3.1.2 北京马拉松赛事运作因素构成 ·······················································11 3.2 北京马拉松赛事运作因素分析 14 3.2.1 北京马拉松赛事运作的优势因素分析 ············································· 14 3.2.2 北京马拉松赛事运作