上海瑞科货运代理企业战略管理问题--毕业论文设计.doc

摘 要 随着世界经济贸易往来逐渐频繁，跨国经济活动的增加，世界经济一体化进程的加快，国际货运代理行业在世界范围内得到迅速发展，国际货运代理队伍不断壮大。自上世纪90年代以来，随着我国国民经济快速发展和进出口贸易增长，我国国际货运代理业得到迅速发展。但由于诸多原因使得我国国际货运代理行业既有发展迅速的一面，又受到来自行业内、外因素的冲击，从而我国货运代理行业既有机遇，又面临挑战。本文以上海瑞科货运代理企业为例简要介绍我国现有中小型货运代理企业存在的问题以及解决方式。 上海瑞科货运代理企业是一家由国家工商局批准的拥有国际货运权、进出口贸易权的一级货运代理公司。该企业一直以诚信、高效、开拓、创新为企业宗旨；以忠诚于客户的每一份托付为企业理念；以提供优质服务为服务理念。该企业在开阔国内市场的同时，对内，必须不断扩展企业内部人才发展，完善人才储备、培训机制，提升员工业务能力与对自我价值的肯定，从而推进企业的自身价值；对外，企业应当积极推进外向型经济发展，力拓国际市场，不断更新经营理念，提高市场竞争力，力争在不被淘汰的基础上实现创立全新的独特的企业品牌。本文主要介绍上海瑞科货运代理企业的概况、经营领域，重点介绍中小型货运代理企业存在的问题以及相应的解决措施。 关键词：货运代理，现状，存在问题，解决措施 The strategic management and countermeasures of Ruike companies ABSTRACT As the world increasingly frequent economic and trade exchanges, cross-border economic activity increases, the acceleration of world economic integration, international freight forwarding industry in the world have developed rapidly growing ranks of international freight forwarding. Since the 1990s, along with the rapid development of Chinas national economy and foreign trade growth, Chinas international freight forwarding industry have developed rapidly. But due to many reasons that Chinas international freight forwarding industry, the rapid development of both side, they are also from the industry, the impact of external factors, which our freight forwarding industry, both opportunities and challenges. This example above Hairui Ke freight forwarding company brief introduction of our existing small and medium sized freight forwarding business problems and solutions. On Hairui Ke is a freight forwarding company approved by the State Industry and Commerce has the right to international freight, import and export rights of a freight forwarding company. The company has been honest, efficient, open and innovative for business purposes; to every loyal customers entrust the corporate vision; to provide quality service for the service concept. The enterprises in the open domestic market, actively promoting the development of export-oriented economy, Rio T