IT采纳与使用中用户转移行为研究综述.docVIP

IT采纳与使用中用户转移行为研究综述 　　摘 要：近年来，随着各类IT和互联网产品/服务的纷繁迭出，人们在各类产品/服务之间的转移现象愈发普遍。在用户信息行为的研究中，用户转移行为的探索正在引发学界和业界的更多关注。基于信息管理领域用户转移的相关文献，文章首先对用户转移行为的概念进行界定，并将转移行为的特点概括为复杂性、选择性、缓慢性和动态性四个方面。随后，文章将转移行为归纳为三大类，即在不同媒介下用户在产品/服务之间的转移、在相同媒介下用户在同质产品/服务之间的转移以及异质产品/服务之间的转移，并将IT产品/服务的使用情境分为娱乐型、社交型、商业型和工具型四类。然后，文章梳理了信息管理领域用户转移行为研究中常用的理论基础。接着，从原有IT产品/服务的相关因素、替代IT产品/服务的相关因素、阻碍因素、社会因素和个人因素五个方面对用户转移行为的影响因素进行归纳总结。最后提出了若干未来研究展望。 　　关键词：用户转移；IT采纳和使用；理论基础；影响因素；前沿展望 　　中图分类号：G252 文献标识码：A DOI：10.11968/tsyqb.1003-6938.2017098 　　User Switch Behavior in IT Adoption and Usage： A Literature Review 　　Abstract In recent years， with the emerging of all kinds of IT and internet products/services， the phenomenon that people switch among various IT products/services has become more and more popular. In the study of user information behavior， the exploration of user switch behavior is drawing more attention from the academia and industry. Firstly， based on the relevant literature on user switch in information management field， the study defines the user switch behavior， and summarizes the characteristics of switch behavior as complexity， selectivity， slowness and dynamic. Then， the study divides user switch behavior into three categories， namely users switch among products/services under the different media， users switch among homogeneous products/services as well as the switch in heterogeneous products/service sunder the same media， and research context has been classified into four categories， namely entertainment， social， commercial and tool-based. Subsequently， the study addresses the theoretical foundations on switch behavior research in information management field. Then， the influencing factors of users switch behavior are summarized from five aspects， namely， the related factors of the incumbent IT products/services， the related factors of the alternative IT products/services， mooring factors， social factors and demographics. At last， the study puts forward some future research directions of user swi