unit 7 _e_commerce_幻灯片.pptVIP

Key Terms e-business brand loyalty mass customization value chain elastic demand E-Commerce Environment Business in the old economy focused almost exclusively on manufacturing physical goods. Today, in the new, electronic economy, knowledge production is the primary business driver. E-Commerce versus E-Business e-commerce is business conducted via electronic methods. ? E-commerce also refers to electronic transactions involving the transferring of ownership of goods or services. The buyer and seller have to agree on an exchange, whether monetary or non-monetary. E-Commerce versus