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Competitive strategy played out in capabilities space has the same form as that in product/segment space. The major difference is that because this mode of competition in much less mature, the predominant forms are the Identification of White Space and the Pre-emption of Disputed Space, rather than the endless blocking and tackling for minor strategic gain so characteristic of the (largely stalemated) confrontations in product/segment space. This revives old fashioned strategy concepts, not least of which is the Experience Curve. The difference is simply that the curve now applies to capabili