外文翻译--知觉变异和有关品牌延伸推论-其他专业.docxVIP

毕业论文外文翻译 一、外文原文 标题：Perceived Variability and Inferences about Brand Extensions 原文：Recent research on consumer reactions to brand extensions has focused on the judgmental effects of the match between the attributes, benefits, and uses of established versus new products sharing the same brand name. The present experiment extends this research by investigating the effects of two types of perceived variability on consumersinferences about brand extensions: (a) the perceived variability of a firms current offerings, and (b) the perceived variability of brands in an entry category. Inferences about