innovation创新.ppt

Innovation MBA 创新 Innovation in Context 创新环境 Innovative Leaders Individuals and Teams 创新领导人，个人和团队 How Organisations Kill Creativity 组织如何窒息创新 Networks, Relationships and Their Impact 网络，关系及影响 Learning and Problem Solving 学习与问题解决 Reflective Practice and Business Development 反思实践与企业发展 Innovation equals...创新等于 Innovation创新 = Conception 概念+ Invention发明 + Exploitation利用 Typology of Innovations创新类别 Product Innovation 产品创新 Process Innovation 过程创新 Organisational Innovation 组织创新 Management Innovation 管理创新 Production Innovation 生产创新 Commercial/ Marketing Innovation 商业/营销创新 Service Innovation 服务创新 CREATIVITY 创造性 Land, labour, capital 土地，人工，资本 Creativity, knowledge, innovation, learning eg Microsoft, Google, RSC创造性，知识，创新，学习 如微软， Google, RSC等 Exercise: 练习 How would you define creativity?你如何界定创造性 Write down any words or phrases that the term suggests to you写下该术语使你联想起的任何词语 CREATIVITY创造性 Newness: unusualness and originality. Also relative novelty (something that is novel to the perceiver), eg eating with chopsticks 新鲜：不寻常和新颖，相对比较新奇 （对接受者具有新意的东西）如用筷子吃饭 Appropriateness: different and apt. The receiving audience accept the idea and find it appealing. Blue bananas? Vanilla Coke? 恰当性：不同和适当。受众接受该主意并发现它有吸引力，蓝香蕉？香草可乐？ Can anyone be creative? 人人都有创造性？An historical perspective 历史角度 Creativity associated with luck and perhaps special people; writers, painters, musicians 创造性与运气和特殊人群相关，如作家，画家，音乐家等 1950s: Creativity was an ability granted to the gifted few 50年代： 创造性是少数有天赋者的能力 1960s: Mental flexibilty that could be learnt 60年代：可以学到的思想灵活性 1970s: Relevant experience that could guide 70年代：可以作为指导的相关经验 1980s: Intrinsic motivation; because you are interested (reading history books?) 80年代：自然动机；因为你感兴趣（读历史书？） 1990s: Social and Org. context 90年代：社会与组织环境 The Creative Individual创造性个人 Identify people (famous or known to you) whom you believe to be creative. 找出你认为有创造性的个人（你认识或出名者） What sort of people are they? 他们哪种人 How do they do things? 他们如何做事 Putting