Zalando公司的business plan.pptVIP

2.3. Revised marketing offer next year past year price brand physical enthusiasm quality of service 10% 20% 30% 40% 30% 30% 2/ Marketing Strategy Objectives - next year action 2.4. Revised marketing promotion next year As of September 2017, we are going to increase the investment on the indirect market, including the advertising, sponsorship and trade fairs for strengthening our brand effect. past year 2/ Marketing Strategy Objectives - next year Trade fairs Public relation Social networks (Facebook, Instagram and so on.) Blogger 20% 35% Advertising Adwords in Google TV Print (magazine and so on ) Sponsorship 25% 20% 10% 5% action 2.5. Strengths weaknesses into marketing objectives 2/ Marketing Strategy Objectives - next year With the sucessful experience of adapting differences between European countries, Zalando can try to expand the market outside Europe. However, its essential to innovate with creativity and strengthen the brand awareness, aiming at building a great reputation. Because Zalando has young management and lacks of experiences, it must strengthen cooperation, develop new method and technology. The company must also pay attention to the coustomers who dont shop online, in order to get more market share. Zalando, in 2008, created by David Schneider and Robert Gentz with the help of Rocket Internet, is one of the leading online fashion destinations in Europe for women, men and children. The company has developed very fast since its establishment. Now it operates in fourteen European countries.The turnover of 2015 was more than 3 billion euros and there are approximately 3,500 employees. Porters five forces analysis : 1)Bargaining power of buyers (7*0.4): We provide not only high quality of informations and low price, but also many humanized services for buyers. For example, fast delivery for free, the official website with 15 different languages which adapt to different countries, very nice after-sales service and so on. Zalando don’t sell all th