高校校园媒体创新分析-新闻学专业论文.docxVIP

-II- -II- Abstract The development of Campus media has many difficulties:such as lacking of funds ,institutional and content are not forerunner, lagging behind the social media,the shaking status and the differences of media environment ect.the reason of this is about ideological rigidity, the leves of students ‘media literacy is low and their habits of media touch has changed.To solve this problem,we should do from four parts:the first one is to improve the students ‘media literacy.the second is the contents innovation: to meet the diverse information needs of students, and through the academic massage to highlight the characteristics of Colleges and Universities;the third is management innovation:for the management ideas, giving them massage which the students in need;to carry out management innovation, public opinion and improve two-way interaction mechanism; third is the media workforce innovation, cultivating talent and multi-media management personnel. Fourth, the media, innovative works include moderate the market, and external media to strengthen cooperation and co-sponsorship issue, building campus media - training base of the integration mode and so on. Through the above measures to promote the campus media to change the original appearance, loved by the audience, and gradually become self-financing development. Keywords: Campus media; media literacy; content innovation; management innovation; works innovation -III- -III- 目 录 摘 要I HYPERLINK \l _bookmark0 Abstract II HYPERLINK \l _bookmark1 绪 论1 HYPERLINK \l _bookmark2 0.1 选题背景和目的1 HYPERLINK \l _bookmark3 0.2 国内外研究综述2 HYPERLINK \l _bookmark4 0.3 研究思路与研究方法5 HYPERLINK \l _bookmark5 0.4 主要内容与创新之处6 HYPERLINK \l _bookmark6 第 1 章 高校校园媒体概况分析7 HYPERLINK \l _bookmark7 1.1 高校校园媒体的概念和范围7 HYPERLINK \l _bookmark8 1.2 高校校园媒体的特点7 HYPERLINK \l _bookmark9 1.2.1 受众“亚文化”特质明显8 HYPERLINK \l _bookmark10 1.2.2 半封闭半开放性8 HYPERLINK \l _bookmark11 1.2.3 非商品特性8 HYPERLINK \l _bookmark12 1.3 高校校园媒体的功能9 HYPERLINK \l _book