敦煌高端入境旅游者行为研究-旅游管理专业论文.docxVIP

PAGE PAGE IV Abstract Currently, the consumption structure of the global tourism market trends evident. the proportion of global sightseeing tour is gradually declining, and the proportion of business tourism activities and shopping tourism activities is significantly increasing; the share of tourism products of natural scenery is declining, rich in content, with the characteristic of experience of cultural tourism products is straight up; holiday tourism is gradually rising and becoming more mature. Which indicates the high-end tourism is characterized by conference, business and holiday tour is gradually rising and even becoming prosperous, in the case of rapid expansion in China’s inbound tourism market and increasing the number of in-bound tourists, in-bound tourists’ behavior shows a clear kinds of orderliness, which is another evidence of the high-end travel products tourists to the demand appeared strong momentum, while the effective development of tourism in China has also faced challenges. Therefore, effective finishing and systematic analysis to the behavior of high-end tourists have extremely important theoretical and practical significance. However, domestic and international research in general is in a fractional stage of development to high-end tourism, mainly in the high-end tourist market, the study of high-end tourism products, high-end tourists’ behavior patterns are rarely involved. View of this, this article acts as the research object to the high-end in-bound tourists to the Dunhuang, use the experience of domestic and international tourism research on high-end tourism for reference, the integrated use of research methods of various disciplines, trying to representation high-end tourists’ behavior, exploring the travel behavior law of different groups of high-end in-bound tourists, through effective finishing and systematic analysis to the high-end tourists travel decision behavior and its influence decision-making mechanism, travel preferenc