昌乐食品厂经营发展战略研究-企业管理专业论文.docxVIP

PAGE PAGE 3 摘要 中小企业经过改革开放 30 多年的发展已成为我国经济社会的重要组成部 分，影响着我们生活的方方面面。但在面临日益复杂的市场环境变化下,中小企 业在经营的过程中大多采取无序竞争、盲目扩张，致使中小企业的发展令人堪 忧。中小企业只有根据其外部环境及内部资源和能力状况，调整自己的经营战 略，才能求得企业的生存和发展；只有对自身的发展目标及达到目标的途径和 手段进行总体谋划，选择适合自己的发展战略才能不断获得新的竞争优势。为 此，中小企业应制定适合自己的发展战略，以取得企业的持续发展。本文就针 对中小企业运用发展战略这一问题展开，以山西省大同市一家中小企业--昌乐 食品厂为例，结合中小企业实际，从企业实际需要出发，运用企业相关战略理 论展开研究。在对其所处行业背景、企业战略环境、内部战略资源等进行分析 的基础上，结合企业的经营宗旨与业务范围，确定了企业未来发展战略目标， 提出发展战略实施的建议。通过这一研究为中小企业运用发展战略提出切实可 行的对策与途径。 本文首先运用 PEST 理论和波特的“五种竞争力模型”研究了昌乐食品厂的 战略环境，然后用 SWOT 等方法对企业内部资源进行了分析，针对分析的结果， 结合企业的经营宗旨与战略目标对企业的发展战略进行制定，最后就发展战略 的制定和实施中存在的问题予以说明与建议。希望能对中小企业的发展战略的 制定和实施提供一些方法指导和决策参考。 【关键词】中小企业 发展战略 食品 可行性 Abstract Medium-sized and small enterprises have become the important component of economic society by the development of reform and openness more than 30 years in our country, and which affects many aspects of our life. Medium-sized and small enterprises are faced with the increasing complicated market environment change, but most of them take the disorder competition and blind expansion, so that the development of the enterprises is worrying. Only then overall plan the own development targets and the way to achieve it and select their own development strategies suitable, they can continuously acquire new competitive advantage. Therefore, medium-sized and small enterprises should formulate their own development strategies suitable to achieve the sustained development of enterprises. This paper mainly aimed at the use of medium-sized and small enterprises development strategies. Now we take the Changle Food plant in Datong city Shanxi province as an example. On the basis of industry background, enterprise strategic environment and internal strategic resources analysis, combination of business purpose and business scope, we determine the future development strategic object of enterprise and propose the implementation of it. Through this research, we propose the practicable strategies and approaches for medi