房地产住宅开发中产品差异化研究-管理科学与工程专业论文.docxVIP

In according to some analysis and research data, the author makes a conclusion that the use of otherness strategy in real estate residential exploitation helps the real estate enterprises to establish their otherness advantage and to upgrade the overall competitiveness of theirselves and to further consolidate their positions in this industry. In the course of the implementation of otherness strategy, there could be five feasible breakthrough directions of otherness and integrated analysis method used to choose the reasonable breakthrough directions of otherness. And the real estate companies should focus on two issues that the need to the “degree” of certain product otherness in the residential exploitation and the cost control of product otherness to ensure the successful implementation. Keywords ： Product-Otherness, Residential exploitation, Complex real estate, Integrate-analytical-method 目 录 摘 要 ...........................................................................................................................I ABSTRACT.................................................................................................................... II 1 绪 论 ........................................................................................................................ 1 1.1 论文研究的背景及意义 ........................................................................................ 1 1.2 国内外发展现状 .................................................................................................... 1 1.2.1 国外发展现状 ................................................................................................. 1 1.2.2 国内发展现状 ................................................................................................. 2 1.3 研究的目的和主要内容 ........................................................................................ 3 1.3.1 研究目的 ......................................................................................................... 3 1.3.2 研究的主要内容 .........