（毕业论文设计）-房地产营销中所存在的问题及对策（学术精品）.docVIP

lw 安徽建筑工业学院 毕 业 设 计 (论 文) 专 业 市场营销 班 级 学生姓名 学 号 课 题 房地产营销中所存在的问题及对策 指导教师 2012 年 5 月 29 日 房地产营销中所存在的问题及对策 摘要：目前，随着我国政府对房地产市场实施一系列调控政策，对房地产市场采取从紧的方案。现实的市场环境使房地产开发商开始研究市场方向和现状，逐步重视营销策划方面的问题。把营销管理的浅层意识上升到企业发展的战略高度，从研究消费者的实际需求出发，结合本身产品的特点，开始实行开发销售全过程的营销。但这其中，也有不少房地产开发商存在一些错误的观念，致使实施营销方案时走入误区。最终，房地产开发方向不明确，开发失败，产品不被市场认可和接受，甚至使开发商一蹶不振。结合这个情况， 本文从房地产营销的现状和意义入手，分析了企业房地产营销中所存在的问题，系统地阐述了这些问题的具体体现和危害，并结合企业房地产营销的特点，提出了针对这些问题的解决方法和需要注意的关键。 关键词：企业房地产 营销 问题 对策 Marketing in the corporate real estate problems and countermeasures Abstract：At present, the real estate market with the Chinese government implemented a series of control policies on the real estate market to take a tight program.Actual market conditions began to study the real estate developer and current status of market direction, gradually attention to marketing planning issues.Awareness of the marketing management of the shallow rise to strategic business development, from the practical needs of consumers, combined with the characteristics of their products, the introduction of the whole process of developing a marketing sales.But where there are many real estate developers, there are some misconceptions, resulting in the implementation of marketing programs into errors.Ultimately, the real estate development direction is not clear, the development fails, the product is not recognized and accepted by the market, even to developers devastated.Combined with this situation,In this paper, the status and significance of the real estate market, analyzes the real estate marketing company in the problems, systematically expounded the concrete embodiment of these problems and hazards, combined with the characteristics of corporate real estate marketing, raised these issuesso