常见的新视野商务英语综合教程 Unit 2.ppt

Unit 2 Company Structure 全球运营中心 市场开发组织 市场开发组织负责本地开发计划。该组织拥有专门 的零售客户、交易渠道和针对各个国家组建的销售团队。 市场开发组织的业务范围包含七个区域：北美、西欧、东 北亚、中东欧/ 中东/ 非洲、拉丁美洲、东盟/ 澳大利亚/ 印度，以及大中华区。 Unit 2 Company Structure 全球业务服务 全球业务服务为全球业务单元和市场开发组织提 供信息技术和标准数据工具，使他们能更好地了解和 开展业务。该部门负责以尽可能低的成本提供业务支 持服务。 response * Unit 2 Company Structure household adj. 家庭的；家用的 Martha has given away her household things. Husbands and wives often share household chores. overall adj. 总的；整体的 You certainly get the overall impression of a very well- run, clearly-focused business. The project budget is around ＄25 million overall. e.g. e.g. Unit 2 Company Structure strategy n. 策略 What should our marketing strategy have achieved? Ive just been explaining the basic principles of strategy to my generals. identify v. 识别；确认 If you can identify someone or something, you are able to recognize them or distinguish them from others. Having identified the problem, the question arises of how to overcome it. e.g. e.g. Unit 2 Company Structure segment n. 部分 Womens tennis is the market leader in a growing market segment — womens sports. Give me a segment of a tangerine to taste. grooming n. 梳洗打扮 There is a growing concern for personal grooming. There are five new mens grooming products. e.g. e.g. Unit 2 Company Structure fabric n. 织物 This is a good fabric softener for woolens. This is a fine fabric for ladies dresses. delicated adj. 专门的 This is the delicated data. e.g. e.g. Unit 2 Company Structure fabric n. 织物 This is a good fabric softener for woolens. This is a fine fabric for ladies dresses. delicated adj. 专门的 This is the delicated data. e.g. e.g. Unit 2 Company Structure channel n. 途径；渠道 The government will surely use the diplomatic channels available. Moscow and the Baltic republics are reopening channels of communication. e.g. Unit 2 Company Structure geographic adj. 地理的；地理学的 Local economic development is slowed down