中西方送礼文化差异Gift giving etiquette课件.pptVIP

GIFT GIVING As for Chinese , we often pay attention to the gift of use value but not the memorable or special meaning. Therefore, Chinese usually choose something expensive as a gift. What’s more the more expensive the gift is , the closer the relationship between the giver and the receiver is. The gift is offered using both hands and must be gift-wrapped . In Chinese New Year,Money will be given in a red envelope. It is usually using an even number of new bills.   Taboos in China Do not give clocks as gifts. The word for clock in Chinese is similar to the word f