公共卫生与风险沟通概述知识分享.pptVIP

Public Health and Risk Communication:A Brief Overview公共卫生与风险沟通概述;Communication is VITAL to…沟通在以下情景中是至关重要的;RISK !!风险！;C R I S I S !!!!! 危机！！！！！;Risk Communication风险沟通;Risk Communication风险沟通;Risk Communication Scenarios:“Stakeholder Relations”:风险沟通的情景：合伙人关系;Risk Communication Scenarios:“Outrage Management”风险沟通的情景：公众不满情绪的管理;Risk Communication Scenarios:“Crisis Communication”风险沟通的情景：危机沟通;Key Crisis Communications Recommendations (P. Sandman)对危机沟通的重要建议;Don’t “over-diagnose” or “over-plan” for panic 对可能造成的恐慌不要过分“诊断”或“计划” Don’t aim for “zero-fear” 不要指望“零恐慌” Don’t ridicule the public’s emotions 不要嘲笑公众的情绪 Legitimize people’s fears 认为人们的恐惧情绪是正当的 Tolerate early over-reactions 容忍事件早期公众的反应过度行为 Establish your own humanity 表现出你自己人性的一面 Tell people what to possibly expect 告诉人们可能期待的结果;Offer people things to do 告诉人们该做些什么 Let people choose their own actions, within reason 让人们根据理性选择该做什么 Ask more of people 向更多的人们咨询 Acknowledge mistakes, deficiencies and misbehaviour 承认错误、不足和过失行为 Apologize for mistakes, deficiencies and misbehaviour 对出现的错误、不足和过失行为及时道歉;Be explicit about why your explanations may run counter to your audience’s prior base of knowledge 清楚地说明你的解释与听众的基本常识有何不同 Be explicit about changes in official opinion, prediction, or policy 清楚地说明官方意见、预测或政策的改变缘由 Don’t lie – or tell half-truths: Trust once lost is hard to regain 不要说谎或遮遮掩掩：信任一旦失去，就很难再恢复 Aim for total candour and transparency 力图完全的公正和透明 Be careful with risk comparisons 对风险的比较要非常谨慎;Risk Crisis Communication风险和危机沟通Questions:问题;Audience Assessment: Who do we need to reach? What do they think already? How should this affect what we say? 听众/观众评价：我们需要向谁???解？他们已有的想法是什么？这些想法对我们的信息有何影响？ Audience Involvement: How do we make our communications meaningfully two-way? How do we keep our audiences active rather than passive? 听众/观众的参与：我们双方如何进行有意义的交流？我们如何使听众/观众保持积极参与状态，而非消极情绪？;“Meta-messaging”: All the content of crisis communications other than information content “中介信息”：指除信息内容外的其它所有危机沟通的内容，包括 How reas