投资心理在投资中的影响研究..docVIP

投资心理在投资中的影响研究 中文｝商要：随着时代不断发展，证券市场也得到了快速的发展，以至于证 券投资已经成为了人们生活中重要的一个部分。所以，因为投资心理而产生的种 种投资行为越来越受到人们的关注。 如何引导投资者理性投资，如何去探究投资心理及投资行为的关系，提高证 券市场的效率，这早已经成为了研究的课题。由于证券市场的特殊性、波动性与 刺激性，高收益伴随着高风险和高冒险。一旦投资失败，则会使个体、群体引起 心理变化，甚至波及社会稳定。所以投资者应具备正确科学的投资心理，这样对 家庭对社会都是福音。本文以行为金融学为研究理论，分析现在证券投资中常见 的心理状态。通过分析投资者的投资行为，对其产生原因进行理论方面的客观分 析。最后给出了基于行为金融学的行为投资策略。 关键i司：证券投资行为金融学投资行为心理素质 Abstract： With the continuous development of the times，the stock market has been the rapid development，so that the securities investment has become the important in the life of a part Therefore，because the investment psychology and produces a variety of investment behavior has been paid more and more attention. How to guide rational investment，how to explore the psychological investment and investment behavior, improve the efficiency of the stock market, which has already become a research topic. Because of the particularity of the securities market, volatility and irritation，high yield with high risk and high adventure. Once the failure of investment，will make the individual，groups caused psychological changes，and even affect social stability. Therefore, investors should have the correct scientific investment psychology on both the family and society，this is the gospel. Based on the behavioral finance to study theoretical analysis of securities investment，now common psychological state. Through the analysis of the investment behavior of investors, the reasons for the theoretical aspects of the objective analysis. Finally，based on the behavioral finance behavioral investment strategies. Key WOrds:Securities investment Behavioral finance Investment behavior Psychological quality 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark3 \o Current Document \h 一证券投资心理与行为 3 HYPERLINK \l bookmark4 \o Current Document \h 1概念 3 HYPERLINK \l bookmark5 \o Current Document \h 1.2投资心理对投资行为的影响 3 HYPERLINK \l bookmark6 \o Current Document \h 二行为金融学相关理论 4 HYPERLINK \l bookmark7 \o Current Document \h 1期望理论 4 HYPERLINK \l bookmark8 \o