凯宾斯基集团介绍(精品·公开课件).ppt

KEMPINSKI HOTELS KEMPINSKI HOTELS - People Training Kempinski Hotel * - 110 Years of Hospitality Kempinski Hotels is an international hotel chain founded as the Hotelbetriebs-Aktiengesellschaft in Berlin, Germany, in 1897, which makes it Europes oldest luxury hotel group. 110 Years of Hospitality The Corporate Office is located in Geneva, Switzerland. Kempinski Hotels currently operates 103 five-star hotels in 36 countries.Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels. International Portfolio Kempinski Properties Bel Air Rügen凯宾斯基酒店（德国） Heiligendamm凯宾斯基大酒店（德国） Giardino di Costanza Sicily凯宾斯基酒店（意大利） San Lawrenz Gozo凯宾斯基酒店（马耳他） Bahía Estepona Costa del Sol凯宾斯基酒店 （西班牙） Bahía Real Fuerteventura 凯宾斯基酒店（西班牙） des Bains St Moritz 凯宾斯基大酒店（瑞士） Le Mirador Kempinski Lake Geneva酒店（瑞士） The Dome Belek 凯宾斯基酒店（土耳其） Barbaros Bay Bodrum 凯宾斯基酒店（土耳其） Patagonia Park Plaza El Calafate凯宾斯基酒店（阿根廷） Colony Park Plaza Colonia del Sacramento凯宾斯基酒店（乌拉圭） Julaia Kuwait 凯宾斯基酒店（科威特） Ajman United Arab Emirates凯宾斯基酒店（阿拉伯联合酋长国） A Collection of Individuals 个性风尚的饭店集萃 A Collection of Individuals 个性风尚的饭店集萃 A Collection of Individuals 个性风尚的饭店集萃 A Collection of Individuals 个性风尚的饭店集萃 A Collection of Individuals 个性风尚的饭店集萃 Marketing Product Price Promotion （ Print media、Broadcast media、Internet） Relationship Marketing Service Concierge 礼宾 Business Concierge 商务礼宾 Private Concierge 私人礼宾 Meeting Concierge 会议礼宾 Central Data Base 中心数据库 CSR Management Objective --- The first option Business philosophy --- To satisfied customers Dominant Idea --- Every staff should understand the concept clearly Western advanced management concepts Practical work experience Price advantage Owning unique Paulaner Brauhaus Perfect combination of chinese and western management team Competitive Advantages High-end business men Target Group 阿德龙凯宾斯基饭店柏林 吉布提凯宾斯基饭店非洲 彻拉安皇宫凯宾斯基饭店土耳其伊斯坦布尔 阿布扎比宫殿凯宾斯基饭店阿拉伯联合酋