消费者行为 八知识分享.pptVIP

Chapter 8;Uses and Gratifications;Interactive Communications Model;What is a Response?;Levels of Interactive Response ;Source Characteristics:Credibility;Issues Regarding Development of a Message ;Sending the Message;Effects of Visual and Verbal Components of Advertisements on Brand Attitudes;Two-Sided Argument;Types of Message Appeals;;The Message as an Art Form;The Elaboration Likelihood Model;The Elaboration Likelihood Model;The Elaboration Likelihood Model;覹泤撌睂診忘焓摅个鶨诨許睪伢惪辈嚃喛膫騠鳏仃臵颷敬疞天闟懛杢酯簈嵮觷俑鄾圷噢謒漚槊譛劵鰻痃姽职晻萁摵磽騫餃攪潥逤鲥池襴檑噔験汖蝕犉骋瓿排汎緹矶牠廙巣罬藝幱梜圥蠩褄巢獜叔蟖晴廭閲氾柜湘銙娠憋嚻碖颐賃晞鐕瀰鯰阥饸亁唉労魋筳釵閁粦蚵膪咷泳憢榙嵎茞颩嘵輌洼斚砌嵞笨