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This is an evolution. Not a revolution. Evolve to stay relevant. /photos/freejay3/2387714157/sizes/l/ Lean IA Getting out of the deliverables business http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg Who is this guy? Clearly, he’s fearless so he must know what he’s talking about. Jeff Gothelf Currently: Director of UX at TheL Previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups Blog: /blog Twitter: @jboogie Email: jgothelf@ In the beginning… No one really knew what an Information Architect was http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg Deliverables helped define the practice And this was good Value has ultimately been placed on the deliverable Not on the experience being created With interactive experiences evolving rapidly The deliverable is just not enough Lean IA Inspired by Lean Product and Agile development theories, it’s the transformative practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. It goes a little something like this… Look familiar? Concept Prototype Validate Internally Test Externally Learn from user behavior Iterate Just the UX process You can’t hide behind your monitor any more! Seriously. It’s time to come out. /photos/yamagatacamille/4799648425/sizes/l/ Get it out there. Fast. In public. (Yes, where people can see it.) What Lean IA is NOT This is NOT design-by-committee! We all know where that leads /photos/mims/326748812/sizes/l/ What Lean IA is about… Control You’re still in charge But I’m giving up control of my work! You’re not, actually. It just feels that way. /photos/alshepmcr/4561517216/sizes/l/ If you spend 3 months perfecting a design only to find out it fails to meet customer and/or business needs, you’ve just wasted 3 months of your life, not to mention your team’s You are the “Keepe