计划与决策幻灯片课件.pptVIP

华北水院 People act on their perceptions, not on reality. Because these perceptions can be distorted, people often misinterpret events and activities. When managers want to explain or predict someone’s behavior, they must understand that person’s perception of the world: how he or she organizes and interprets sensory impressions to give meaning to his or her environment. Several factors that either shape or distort perception can reside in the perceiver, in the object (target) being perceived, or in the context in which the perception is made. When an individual attempts to interpret a target, t