尚果甜品爱尚糕点类食品包装设计-毕业论文（设计）.docVIP

w 毕业设计（论文） 题目： 尚果甜品爱尚糕点类食品包装设计 学生姓名： 学 号： 班 级: 专 业： 艺术设计 指导教师： 2012年6月 尚果甜品爱尚糕点系列食品包装设计 摘 要 在高速发展的当今社会，每个人都在忙碌着自己的生活、事业，其实在紧张的工作的同时也伴随着一种寂寞——没有归属感，更甚至感到一种人情的冷漠。 西方的快餐文化也迅速侵袭了中国的餐饮市场，KFC、麦当劳等一些西方的餐饮连锁也在大陆市场应运而生，“吃”开始成为一种形式，而大多数人真正需要的不仅仅是这份食物能节约多少时间，同时也在渴望一种心理的慰藉，一种关怀。 “尚果甜品”不仅能引发每个人对小时候的一种美好回忆，同时也从口味上都结合了糕点的一些传统特色，一份美味的甜品更是倾注了每个人热情的精神 。不仅是一种味觉上的的传递也是一种情感的交流，“尚果甜品爱尚糕点系列包装”更是从简约出发，抛开市场上复杂的视觉设计，给人带来时尚感，年轻化的品位体验。 关键词：特色休闲；食品包装；时尚；年轻  SHIONGO DESSERTS LOVE IS STILL PASTRIES SERIES OF FOOD PACKAGING DESIGN ABSTRACT The rapid development of todays society, everyone is busy with his life, career, accompanied by a lonely In fact, the intense work at the same time - there is no sense of belonging, more even feel a human indifference.Western fast-food culture of the rapid invasion of the Chinese restaurant market, KFC, McDonalds and other Western restaurant chain is also the mainland market emerged, eat became a form, while most people really need more than this servings can save much time, and also the desire for a psychological comfort, a caring.Still fruit desserts can not only lead to everyone of childhood memories, but also from the tastes of a combination of some of the traditional characteristics of the pastry, a delicious dessert is poured the warm spirit of each person. Is not only a taste of the pass is an emotional exchange, still fruit desserts love still pastries series packaging is from the simple and complex visual design on the market aside, bring a sense of fashion, young taste experience. Key words: Characteristics of leisure; food packaging; fashion; young 目 录 1 绪论 引言--------------------------------------------------------------------------------- 1 传统特色休闲食品市场调查及其发展状况----------------------------------1 国内休闲食品消费者调查------------------------------------------------------ 2 2 尚果甜品爱尚糕点系列食品市场调查分析定位 2.1尚果甜品爱尚糕点系列食品市场定位---------------------------------------- 3 2.2 产品本身的特征----------------