“破碎的梦”公益招贴设计思考论文（设计）..docVIP

北京印刷学院 毕业设计（论文）说明书 论文题目： “破碎的梦”公益招贴设计思考 学生姓名：张旭瑞 学 号： 080510621 指导教师：龚小凡 杨明俊 设计艺术学院 环保公益招贴设计作为视觉传达艺术，是设计师通过白己的图形语言体现对 人类生存环境关注的重要载体。对于公益招贴的设计可非常奋效地突破思维的枷 锁和自我程式的束缚，突破习惯印象的恒常心理模式，彻底解放思想，从而产生 与众不同的新思路和创意。本文根据我所设计的以“破碎的梦”为公益招贴设的 主题思想，首先从公益招贴设计的概况分析入手，了解了公益招贴的概念、发展 的现状和设计原则，其次是对公益招贴设计屮我们要思考的问题进行了分析，最 后是主要的探讨了我所设计公益招贴内容和要表现的主题思想，深入的探讨了当 今对于全球性环境污染的问题，以公益招贴的形式唤起人们对环保的意识。 关键词：公益招贴环境污染情感诉求 ABSTRACT With global warming,the slogan of n low-carbon, environmentally friendly,energy-saving11 in the global spread of open，public service poster design as an effective means of propaganda，to regulate people’s behavior, wake up people’s environmental awareness plays an important role. Emotional human needs of the higher level，it can touch people’s hearts, causing everyone’s sympathy. By analyzing the influence and appeal of the environmental awareness public service poster design, these public service posters designed to make the rational thinking，so that the public mind of the public to give full play to its performance. Over the years，research on that particular topic of public service design, the development of its own evolution， has accumulated which research results, public design business in China to carry out that to solve problem, which is cause for concern and we need to think the form of ublic service poster to promote awareness of environmental protection. Keywords: environmental pollution of public bills and emotional appeal TOC \o 1-5 \h \z 1弓I胃 4 HYPERLINK \l bookmark4 \o Current Document \h 2公益招贴设计的概况 4 HYPERLINK \l bookmark5 \o Current Document \h 2.1公益招贴设计概念 4 HYPERLINK \l bookmark6 \o Current Document \h 2.2公益招贴设计发展状况 4 HYPERLINK \l bookmark7 \o Current Document \h 3公益招贴设计的原则 5 HYPERLINK \l bookmark8 \o Current Document \h 3.1要注重画面的简洁美 5 HYPERLINK \l bookmark9 \o Current Document \h 3.2创意中要注重对生活的素材进行全新的表达 5 HYPERLINK \l bookmark10 \o Current Document \h 3要注重真、善、美的统一 6 HYPERLINK \l bookmark11 \o Current Document \h 4公益招贴的设计创意的思考 7 HYPERLINK \l bookmark12