Chong amp; Druckman _Framing Theory_2007英文版本.pdfVIP

Annu. Rev. Polit. Sci. 2007. 10:103–26 doi: 10.1146/annurev.polisci.10.072805.103054 c Copyright 2007 by Annual Reviews. All rights reserved FRAMING THEORY Dennis Chong and James N. Druckman Department of Political Science, Northwestern University, Evanston, Illinois 60208; email: dchong@; druckman@ g r o . s Key Words framing, public opinion, political preferences, political w e i communication, content analysis v e r l a ■ Abstract We review the meaning of the concept of framing, approaches to study- u n n . ing framing, and the effects of framing on public opinion. After defining framing and a . y s l l n framing effects, we articulate a method for identifying frames in communication and a n o r e a psychological model for understanding how such frames affect public opinion. We u s o u j r l also discuss the relationship between framing and priming, outline future research a a n m o directions, and describe the normative implications of framing. o s r r f e p d e r d o INTRODUCTION a F o . l 7 n 0 w / o 8 0 The economist Albert Hirschman once noted that having opinions might be es- D / 5 6. 0 sential to a person’s well being. A person should hold opinions of his own and 2 n 1 o 3- 3 cannot have self-respect without opini