当前券商经纪业务转型的探索.docVIP

论我 券商业务转型的探索 ［夺商要］经纪业务向来是我国券商的重要收入来源，但从2008年开始，券商经纪业务出现了 全行业的下滑，其原因主要在于券商向投资者提供的是同质化、通道式的服务，在浮动佣金 制的大背景下，这样的券商竞争必然转化为低水平的佣金打折竞争，结果通过价格竞争券商 以牺牲自己的利润来获得竞争优势。佣金水平和行情高度相关。利润下滑是这样低水平竞争 的必然结果。近年來人多数券商都已经意识到经纪业务需要转型的必要，也做过一些有益的 探索，但是可以说尚没奋哪家券商形成了类似美林、或者爱德华.琼斯那样的持续盈利模式。 尤其是2014年国金证券网上佣金宝万二开户，在行业掀起一股互联网券商的大潮，创新业务 闻风而起。本人将结合在券商工作的7年时间，亲身经历经纪业务收入由通道式服务为主转 向以投资顾问咨询服务、理财服务、机构业务为主，并逐步提高服务收费、资产配置、机构 业务发展古营业部收入屮的比例，同时以提供全面理财服务为主的综合型券商向前迈进。 ［关键i司］互联网券商北美经验业务转型顾问服务融资融券个股期权综合理财 Research of the transition in securities brokerage business Abstract: China’s securities brokerage business is always an important portion of income, but from the beginning of 2008, the brokerage business had declined in the entire industry, the main reason lies in the coessential，channel service that securities companies provide for investors. Under the big background of the floating commission system, such firms competition naturally transfers into low level competition commission discount brokerage, which makes securities companies gain competitive advantage through price competition at the expense of their profit. Commission level and market are highly relevant. So low profit margin level competition is inevitable result. In recent years most firms have realized that the brokerage business needs necessary transformation，and they also have done some beneficial exploration, but it can be said that there is no brokerages forming like Merrill，or Edward Jones’ consistently profitable mode. Especially in 2014 Sinolink securities commission treasure two thousand accounts online, setting off a wave of Internet securities in the industry, which innovative business respond immediately to a call. I will combine seven-year working experience in the securities to explain why and how the brokerage business income changes from access services to investment consulting services, financial services, and gradually improve the service fee for the percentage of revenue，at the same time to become providing comprehensive financia