《员工素养与企业品牌提升关系研究》-毕业论文.docVIP

PAGE 精品 内 容 提 要 随着改革开放的深入，经济的不断发展，技术的不断革新，企业竞争的不断加剧，企业品牌建设与提升，显得尤为重要。随着市场机制的不断完善，员工素养日益影响劳动密集型企业的发展。一个蒸蒸日上的企业，都有他独特的代表本企业形象的、与众不同的品牌，产品的质量、员工的素养，都代表着企业的层次，影响企业的生存和发展。 企业品牌是企业打开市场的第一步，是企业发展的基础。员工是企业的主体，也是企业中最活跃的因素和资源，他们的素养直接影响着企业品牌。本文以三沟酒业为例，在明晰企业品牌和员工素养内涵的基础上，提出了该企业的不足和改善方法。本文试图从员工素养的角度对企业品牌提升的影响进行研究，具有一定的现实意义。 关键词：素养提升；品牌提升；提升方法 PAGE 精品 PAGE 1 Abstract With the increasing depth of reform, continuous development of economy, constant innovation of technology, increasing in enterprise competition, building an enterprise brand is becoming particularly important. A positive and progressive enterprise has a particular enterprise brand which will show a different corporate image, the quality of products and the diathesis of employees represent the level of an enterprise, affecting enterprises existence and development. Enterprise brand is the first step to open a market for an enterprise; it’s a cornerstone for enterprises development. Employees are the main part of the enterprise, they’re the most active elements and resources, employees’ diathesis affects enterprise brand in a direct way. This passage will tell you something about Sangou Industry, showing a clear connotation of enterprise brand and employee diathesis, for the basic, the passage puts forward some shortages and methods to improve. This article attempts to tell you how to upgrade enterprise brand from the angle of employees diathesis, you will know some practical significances about it. Key words: Literacy promotion; Brand promotion, Method of promotion 目 录 一、引言…………………………………………………………………………1 二、相关理论基础………………………………………………………………1 （一）企业品牌内涵………………………………………………………1 （二）企业品牌的作用……………………………………………………1 （三）企业品牌提升的途径………………………………………………2 （四）员工素养的含义及内容……………………………………………2 三、三沟酒业员工素养与企业品牌提升的关系及问题………………………2 （一）三沟酒业企业概况……………………………………………………2 （二）三沟酒业员工素养与企业品牌提升的关系…………………………3 （三）三沟酒业企业品牌提升中关于员工素养存在的问题………………3 四、针对三沟酒业企业品牌提升中关于员工素养问题的对策………………4 （一）开展以提高员工意识为目的的教育培训体系………………………4 （二）建立公平竞争的用人机制……………………………………………