基于价值机会理论的联合办公用户体验探究.PDFVIP

第 39 卷 第 20 期 包 装 工 程 2018 年 10 月 PACKAGING ENGINEERING 217 基于价值机会理论的联合办公用户体验探究 王晰，石磊，辛向阳 （江南大学，无锡 214122 ） 摘要： 目的 深入地探究共享经济下联合办公族群根本体验，溯源联合办公本质，挖掘联合办公真实价 值。方法 利用价值机会理论，通过文献综述、联合创造、定性与定量分析等方法多维度探究联合办公 用户体验机会及来源。结论 确定了 6 项联合办公用户价值机会，分别是灵活度、私密感、品质感、归 属感、社交和服务，并在这些价值机会的基础上研发出联合办公用户体验机会表，为联合办公企业寻找 突破性产品或服务机会点提供决策支持工具，协助联合办公企业为用户创造更优质的办公体验。 关键词：联合办公；用户体验机会；价值机会；共享经济；联合创造 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2018)20-0217-07 DOI ：10.19554/j.cnki.1001-3563.2018.20.036 Co-working User Experience Based on the Theory of Value Opportunity WANG Xi, SHI Lei, XIN Xiang-yang (Jiangnan University, Wuxi 214122, China) ABSTRACT: The work aims to deeply explore the fundamental experience of the co-working population in the sharing economy, trace back to the nature of co-working and dig out its true value. By means of the theory of value opportunity and through the literature review, co-creation, qualitative and quantitative analysis and other methods, the multi-dimensional exploration of co-working user experience opportunity and source was carried out. Six users demands of co-working which are respectively flexibility, privacy, sense of quality, sense of belonging, social contact and service are determined. On the basis of these six demands, a value opportunity analysis (VOA) form for co-working is researched and developed, to provide a decision support tool for the co-working enterprises to find breakthrough products or service opportunities and to assist such enterprises in building a better co-working experience for the users. KEY WORDS: co-working; user demand; value opportunities; sharing economy; co-creation 21 世纪以来，伴随着科技与社会的进步，人