CH保险公估集团发展战略-研究.pdf

synthetically, and draw a new research ideas; second is to study the theoretical basis for design of elaborate, to the enterprise strategy management connotation, characteristics, effects, and strategies for the construction of management system, and business strategy analysis method is introduced; again on the CH group companys internal and external environment analysis, mainly on Chinas current macroeconomic environment, the insurance industry overall environment and insurance assessment industry in general are analyzed, at the same time the insurance assessment industry prospects prospect, then the CH group internal environment analysis of advantages and disadvantages, and the Potter model proposed by CH, the overall development strategy of the group including the strategic guiding ideology and strategy, have put forward enterprise marketing strategy, brand strategy, business model innovation strategy, capital operation strategy, management innovation strategy and technology innovation strategy and cultural change divided strategy; finally is CH companys strategic management planning implementation feasibility study Analysis and protection measures. Keywords: Insurance assessment industry; strategic planning; SWOT analysis III 目 录 摘 要 I ABSTRACT II 第1 章 绪论 1 1.1 研究背景和意义 1 1.1.1 研究的背景 1 1.1.2 研究的意义 1 1.2 国内外研究和应用的现状2 1.2.1 企业战略管理思想的研究2 1.2.2 企业战略管理内容的研究分析3 1.2.3 企业战略管理理论发展趋势的研究4 1.3 本文研究的主要内容和方法5 1.3.1 主要内容5 1.3.2 本文研究框架6 1.3.3 本文的研究方法6 第2 章 企业战略管理研究的理论基础7 2.1 企业战略管理与规划的内涵、特点、作用7 2.1.1 企业战略管理的内涵7