普华永道——City report_GD_Zhuhai_030801.pptVIP

* * Zhuhai Part II: City Market Overview 1. Market size market share Total Market Size 2002 220,000 HLS Estimate growth rate in past 3 years 5% Estimate growth rate in next 3 years 2-5% Key brands’ market share(2002) Key brands volume shares Leading brands Sales volume 2002 Haizhu 100,000 Tsingtao 70,000 Pearl River 10,000 Kingway 10,000 Leading brand total 190,000 Total size 220,000 Share of leading brand 86.4% Unit: HLS Source: PwC research China Beer Association 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话2. Volume share by price points Market share by price point * RMB / Quart Bottle for off-premise retailing price Segments Definition* Key brands IPS 5 San Miguel Heineken Blue Ribbon Standards 2.5-5 Haizhu Tsingtao Pearl River Kingway Savings 2.5 N/A Leading brands in each segment Source: PwC research China Beer Association 3. Volume share by pack type Market share by pack type Segment Size Key brands Quart bottle 500~700 ml Haizhu Tsingtao Pearl River Pint bottle 330~350 ml Haizhu Tsingtao Budweiser Can 330~355 ml Haizhu Pearl River Barrel 20~50 l Carlsberg Leading brands in each segment Source: PwC research China Beer Association 4. On-premise and off-premise volume share Hypermarket Supermarket Convenience Store Kiosk Restaurant (Chinese food) Entertainment Restaurant (Western food) Off-premise 40% On-premise 60% Source: PwC research 5. Recent promotion activities of key brands Haizhu Tsingtao Discount b b Complimentary Prize within package b b Free drink b b Lucky draw b b Same price, large size Promotion package b b Coupon b b Gifts b b Points accumulation b b Key promotions Source: PwC research 6. Key players trade margins Distribution channel Haizhu (24*Quart Bottle) Tsingtao (24*Quart Bottle) Manufacturer 1st tier wholesaler