普华永道——City report_GD_Shantou_030801.ppt

* * Shantou Part II: City Market Overview 1. Market size market share Total Market Size 2002 410,000 HLS Estimate growth rate in past 3 years 7% Estimate growth rate in next 3 years 5-9% Key brands’ market share(2002) Key brands volume shares Leading brands Sales volume 2002 Budweiser 150,000 Tsingtao 50,000 Pearl River 40,000 Huiquan 30,000 Blue Ribbon 20,000 Leading brand total 290,000 Total size 410,000 Share of leading brand 70.7% Unit: HLS Source: PwC research China Beer Association 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话2. Volume share by price points Market share by price point * RMB / Quart Bottle for off-premise retailing price Segments Definition* Key brands IPS 5 Budweiser Heineken Standards 2.5-5 Tsingtao Pearl River Savings 2.5 Huiquan Leading brands in each segment Source: PwC research China Beer Association 3. Volume share by pack type Market share by pack type Segment Size Key brands Quart bottle 500~700 ml Budweiser Tsingtao Huiquan Kingway Pint bottle 330~350 ml Budweiser Heineken Blue Ribbon Can 330~355 ml Budweiser Blue Ribbon Tsingtao Barrel 20~50 l Carlsberg Leading brands in each segment Source: PwC research China Beer Association 4. On-premise and off-premise volume share Hypermarket Supermarket Convenience Store Kiosk Restaurant Entertainment Off-premise 37% On-premise 63% Source: PwC research 5. Recent promotion activities of key brands Budweiser Tsingtao Discount b b Complimentary b b b Prize within package b b b Free drink b b b Lucky draw b b Same price, large size b Promotion package b Coupon b Gifts b Points accumulation b Key promotions Pearl River Source: PwC research 6. Key players trade margins Distribution channel Budweiser (24*Quart Bottle) Pearl River (24*Quart Bottle) Tsingtao