H公司电视产品外包策略-研究.pdf

Study on Outsourcing Strategy of TV Product of H Company Abstract With the development of home appliances industry competition intensifies, in order to deal with the fierce market competition, more and more television manufacturers take outsourcing as a way to improve enterprise competitiveness so that to maintain its maximized advantage of competition. Internal link cost was reduced by outsourcing, also cost saving, sales stimulation and profitability improvement. Outsourcing brings a comprehensive improvement to a company. But we still need to realize that risk is closely with outsourcing all the time. How to meet the demand of enterprise trough outsourcing, to achieve the advantage only and to make maximized risk controlling, it’s a continuous topic for most of the television industry enterprises who’re exploring all the time. To be one of the most famous home appliances companies, H companys television product also face with the great pressure of cost increasing and less sales in the terminal market, which effects to its marketing expanding and becomes its bottlenecks step by step. It’s really urgent to find a breakthrough and feasible solution in H company cooperation mode with the analysis of television industry development and H company’s internal factors. Firstly we’ll make analysis of the present situation of H company, combing with the predicament of the market opportunities and difficulties to find the demand of cooperation and the point needed to be achieved and upgraded of H company; Secondly we’ll find its own competitive power optimization scheme from its optimized solution. A corresponding contrast analysis together with industry research is needed to help to ju