利益相关者理论在民间体育传承与弘扬中应用.docVIP

“利益相关者”理论在民间体育传承与弘扬中的应用 　　摘 要：借鉴目前“利益相关者”理论的研究成果，对广西林溪第62届“花炮节”3个主要利益相关者――政府部门、民间组织和参与者进行实地调查，解析各利益相关者的利益诉求，提出中国优秀民间体育的发展应当建立以政府引导为主，积极发挥民间组织主导作用的发展模式，加大对民间组织的培养和发展扶持力度，挖掘民间体育的文化内涵，打造精品民间体育赛事，推进民间体育文化的产业化进程。 　　关键词：民间体育；利益相关者；花炮节 　　中图分类号：G852.9文献标识码：A文章编号：1006-7116(2008)07-0102-04 　　 　　收稿日期：2008-02-19 　　基金项目：国家社科基金项目（06BTY004）；广西社科基金项目（06FTY002）。 　　作者简介：冯天瑾（1973-），男，讲师，研究方向：学校体育学与体育社会学。通讯作者：李志清教授 　　 　　Application of the “interest related party” theory in the inheritance and development of civilian sports――Inspirations from the successful holding of the 62nd firework festival in Linxi, Dongxiang, Guibei 　　FENG Tian-jin1，WANG Jin2，LI Zhi-qing2，QIN Wen-guang2 　　（1.Department of Physical Education，Guilin Medical University，Guilin 541004，China；2.School of Physical Education，Guangxi Normal University，Guilin 541004，China） 　　Abstract: By referring to current achievements of researches on the “interest related party” theory, the authors carried out a field investigation on three major interest related parties in the 62nd “firework festival” held in Linxi Guangxi, namely, government departments, civilian organizations and participants, dissected the interest demands of various interest related parties, and put forward the following opinions: for the development of excellent Chinese civilian sports, a development mode, in which the government is the main governing party and civilian organization’s guiding function is actively exerted, should be established; attention should be paid to promoting the cultivation and development of civilian organizations; cultural connotations of civilian sports should be probed into; featured civilian sports games should be developed; the industrialization of civilian sports culture should be boosted. 　　Key words: civilian sports；interest related party；fireworks festival 　　 　　“林溪民族传统花炮节”每4年举办一次，第62届于农历十月二十六日(公历2007年12月5日)在林溪乡政府所在地隆重举行。林溪乡是广西三江县北部的民族旅游之乡，此地鼓楼林立，青山环抱，风景优美，驰名中外的“程阳风雨桥景区”位于南大门。本届“花炮节”商品交易频繁，商贩收益丰厚，举办的少数民族特色文艺晚会精彩纷呈。包括