工控网运营模式的分析-工商管理专业论文.docx

工控网运营模式的研究 摘 要 随着工业产品的品牌在中国工控市场的逐步增多，市场竞争也越来 越激烈，新的业务模式和运营方式的创新已经成为了一个行业新的生命 力。在工业行业中，传统的运营模式相对较为单一，业务模式主要以产 品的销售为主，通过价格间的差异来实现最终的盈利。而今在全球信息 化形势的影响下，随着计算机和网络技术的普及与发展，电子商务正在 迅速地崛起，网上交易的发展也步入了一个新的台阶。 正是在这样的背景之下，工控网将目光投向了中国工业控制及自动 化领域，借助网络传媒的优势来寻求自身的突破和发展。然而，作为自 动化领域最大的门户，工控网如何解决传统运营模式中的弊端，改善公 司战略，改进运营模式，都成为了亟待重视和解决的问题。 本文以当今工控行业市场的具体情况为背景，分析工控网相对于传 统行业所具有的特殊资源和优势，并对工控网现有的运营模式进行研究， 找出当前运营过程中所面临的问题，结合电子商务的特点进一步讨论如 何调整工控网的战略，最终针对运营模式的改进提出可行性的方案。 关键词：电子商务，用户需求，核心竞争力，客户细分，整合资源 THE RESEARCH OF GONGKONG NETWORK OPERATING MODEL ABSTRACT With the gradual increase of industry product brand in Chinas industrial market, market competition is more and more fierce. Innovative new business mode and operation mode has become the new vitality of an industry. In the industrial sector, the traditional mode of operation is relatively simple, the business model mainly in product sales. And the difference between the price s to achieve the ultimate profit. Now in the impact of the global informatizati- on situation, along with the popularization and development of computer and network technology. E-business is rapidly rising, the development of online trading has also entered a new stage. It is in this context. The Company of Gongkong network will look to the Chinese industrial control and automation field, to seek its breakthrough and development with the advantages of the network media. However, as the largest portal automation, The Company of Gongkong network to solve the drawbacks of the traditional operation mode, improving the corporate strate- gy. Improve operation mode, has become the urgent attention and solve prob- lems. Based on the specific situation in todays industrial industry market analysis The Company of Gongkong network with respect to the special resources and advantages of traditional industries, and to study the control network in the existing mode of operation, find out the problems in the proce- ss of operation problems, combined with the characteristics of electro