丰田品牌概念汽车外形设计-工业设计工程专业论文.docx

东华大学硕士学位论文摘要 东华大学硕士学位论文 摘要 II II 本次设计另一大重点为中期设计方法。本次设计将选取一款典型的现行概念 车的车身总布置，大体保留其车辆侧轮廓，而后通过意向图的选取决定最合适的 造型意向，运用平面软件通过平面变化组合成目标设计的大致轮廓，这么做的目 的为尽可能快速地得到整体的形面语言，对于往后的概念深化起到关键的指导作 用。这种方法也可作为新时代下，中国汽车设计教育可以沿用的一种培养形面意 识的教育手段。本文将以设计实例对此方法加以评测，指出其优势和现阶段尚待 改进之处，为中国现阶段汽车教育提供一种可参考的新方法。 本文的设计结果将注重其形态的美感和后期启发价值的同时，关注现代社会 消费文化，关注可持续化设计和绿色设计。同时本文将揭示未来可能的概念车造 型趋势，为中国概念车设计的发展提出具有参考价值的建议。 关键词：情感化设计，“虚无”设计，情感消费，汽车设计 PAGE PAGE IV TOYOTA VIRTUAL CONCEPT CAR DESIGNING Abstract The purpose of this design study is to design a super car for the game “Gran Turismo”. The study is based on the cultural background of consumerism becoming the leading factor in the society’s consumer culture. Under this background, people’s emotional need turns to become more personal and private. This gives birth to a growing market of emotional need consumption. One of the most noticeable ways for emotional need consumption is virtual gaming. It holds great advantage for its spectacular scenes and realistic controls. The virtual games have become one of the most common ways for people to relax and find emotional need nowadays. This paper is focusing on Toyota’s concept racing car for the game “Gran Turismo 6”, using it as guidelines for the design. This project will also combine current social design elements and consumer culture, together it will present a design project for the next “Gran Turismo” game. The idea is to show the next step of concept car designing, at least one of the possible ways for tomorrow’s super car design. The “Gran Turismo” series are designed for Sony’s PlayStation gaming system. It was first introduced in 1997 by Polyphony Digital. It emphasizes on the realistic gaming experience. The tracks and cars are all made out of real objects and possessing great details. The total sale of more than 65 million copies shows the GT series have become a tremendous influence for today’s gaming market. With the improvement of gaming system and hardware, this game will absolutely change the way of