德邦物流公司企业文化建设分析-工商管理专业论文.docx

II II Abstract The corporate culture is unique management model of development in the enterprise, and is an extension of the culture in the corporate field. With further research and development of corporate culture, the business community and academia have high regard for corporate culture, and the root causes is that the corporate culture is a subsystem of the culture of society, objectively exist in every enterprise. It can bring new vitality to the development of enterprises, it also bring the dual economic and social benefits to the enterprise. And then become an effective means and the spiritual power for promoting the business performance and economic growth. In the fierce market competition, the corporate culture is the key to magic weapon for enhancing the advantage of the enterprise. In the era of integration of the knowledge economy, network economy and the market economy, the fierce competition among enterprises has actually become a competition of corporate culture. By the guidelines of the values, norms of behavior and the impact of the visual image, the corporate culture encourage enterprises to improve product quality, speed awareness, sense of service, and innovation continuously. And by good quality, excellent service, staff style, and rapid response it help enterprises to establish a higher brand image and corporate image outside. Thereby it foster customer loyalty and bring higher barriers for the entry of other enterprises, then improve the competitive advantage. It can be said that the corporate culture has become a new source of competitive advantage except management, technology, human resources, product quality, and goodwill. The corporate culture can help to reduce the occurrence of corporate short-term behavior, and it also is the key factor for promoting long-term development of the enterprise. In this paper, we elaborated the theories of corporate culture and competitive advantage. And then it introduced the meaning and content of the st