价值链与价值链的竞争SUPPLIERMFGDIST.DCSTORESupplyChain.ppt

杜顺荣 太世科公司 2002/03/30 因特网带来之冲击 因特网带来庞大的商机 何谓电子商务 企业e化与价值链 通路商面临的困扰 产品型录之印制与寄发 (推广/促销) 大量印制耗费成本，产品更新之数据维护 产品之咨询与询价 (配合、协调) 业务与顾客的时间都花在询/报价的商业行为上，时效性差 讯息传递 (信息搜集) 信息无法立即正确地交换到所需要的地方，延误造成商业契机流失 供应链的产销平衡 (信息搜集) 生产与消费信息无法实时联机，造成卖方的交期延迟或库存增加，或是买方的严重缺货。 体系运作 (信息搜集) 体系内的用户重复工作，耗时、耗人力、有时会错失时效。 营销效果 (接触、推广/促销) 新客源的开发不易，营销的效果不易掌握。 人力作业 (信息搜集) 由人工重复输入单据，容易造成错 邮寄或人工操作过多，生产力不易提升 国际采购与网络贸易环境 Seller Wants Market trend Customer’s expectations Products with high market demand Long-term buyer relationship Mass quantity Higher sale price Customer demand forecasting Buyer Wants On-time Delivery High quality Goods Lower price Short lead time Detailed product information Role of Trader Provides high quality products at the right time, right price, and right quantity to buyers. Challenges to International Traders Market trend Customers’ needs Buy-in buyers International sourcing Supplier qualification Supplier strength Goals of e-Trader Develops and provides a business environment for international traders to leverage their trade domain knowledge, and other  resources Maximizes customers(supplier,  buyer) relationships, drive revenue and profitability Benefits of e-Trader Maximize economic effects with group  purchasing Serve customers better Quick response to customer needs Strengthen business partners relationships Reduce inventory level Reduce operating costs Expand market reach Improve responsiveness Improve marketing effectiveness Multi-language support Efficient order collecting and management tool Group purchasing scheme for the best price Virtual intermediary and infomediary Automation of transactions Aggregation of market trends Effective collaboration Enhanced business partner relationships Entitled catalog and price Resolved security and privacy issues Easy connection to other e-commerce platforms Buyer Seller Internet Internet … Supplier 1 Supplier n Supplier 2 … Buyer 1 Buyer 2 Buyer m Trader e-Trading 电子贸易商 e-Trader 介紹 Trade Network Collaborative Commerce Cu