动态竞争理论分析中国的信用卡市场结构.pdf

of The ofthe of to theStructureChina’sCreditCardMarket ApplicationTheoryCompetitiveDynamicsAnalyze YiRenfromDDIM2012 Content 1． INTRODUCTION 6 1．1 BRIEFDESCRlPTIONOFCHINA’SCREDITCARDMARKETDEVELOPMENT 6 GENERAL OF CARDMARKET 7 1．1．1 SITUATIONCHINA’SCREDIT BANKS 1．1．2MARKETSEGMENTATIONANDMAJOR 9 1．2 TRADITIONALCOMPETITIONANALYSlSTHEORIES 11 1．2．1THEMARKETSTRUCTUREDISCRIMINATIONSCHOOLSTRATEGICTHINKINGLOGIC 11 1．2．2DYNAMICTHINKINGABOUTSTRATEGIES．HYPERCOMPETITIONANDSCHUMPETER’STHEORY13 1．3 COMPETITIVEDYNAMICSVIEWDEVELOPEDBYPROF．MING-JERCHEN 14 2． LITERATUREREVlEWANDDEVELOPMENTOFHYPOTHESIS 20 2．1 ABRIEFINTRODUCTl0NOFAWARENESS-MOTIVATION-CAPABILITYSYSTEM 20 2．1．1BASICCONCEPTS 20 2．1．2THEMETHODANDFUNCTIONOFlNTEGRATlON 21 2．2 AWARENESS．MOTlVATION．CAPABILITYSYSTEMTOSTRUCTURECHINA’SCREDITCARD MARKET’SSHAPE 23 2．3 HYPOTHESISPROPOSED 25 THE 25 2．3．1 AMOUNTOFCOMPETITIVEACTIONS 2．3．2THERESPONSERATEFORCOMPETlTlON 26 2．3．3THEDIVERSITYOFCOMPETITIVEACTIONS 26 2．3．4THEDIFFERENTIATIONOFCOMPETITIVEACTIONS 27 3． RESEARCHSETTINGANDMETHODS 29 3．1 DATACOLLECTl0N 3．1．1MARKETSHAREDATACOLLECTIONANDMISSINGDATAANALYSIS 3．1．2NE