合肥邮政商函业务的市场运营问题分析与优化方案设计-工商管理专业论文.docxVIP

Analysis of the market operation problem and optimization design in Hefei Postal direct mail business ABSTRACT China Post is the national large scale community public enterprise, charged with the responsibility of universal service , letters is signs of its basic nature of the business. However, with the rapid development of communications technology and the rapid popularization of the Internet, Postal mail business development has encountered unprecedented challenges. how to respond to market changes and find healthy market operations model，the optimal reform of Direct Mail is imminent. The article is to start from the analysis of the market environment and development status of Hefei Postal mail services, and has a profound analysis of the problems restricting the development of Postal mail services ， such as knowledge in business development, target market positioning, marketing strategy, the direct mail business market operations to implement the various aspects of business development, etc. On this basis, The article put forward clearly that Vigorously developing the direct mail industry chain in Hefei is the right development model of Hefei Direct Mail business, direct mail business development of commercial communications were re-market positioning and marketing strategy formulation. To ensure the successful implementation of marketing strategy, this paper focuses on aspects of market operations proposed a set of targeted optimization solutions, including marketing intelligence team set up, delivery capacity building, marketing system, the product support platform optimized for the application of information capacity building, strengthening the service quality management. To assess the effect of optimization is to reflect the effectiveness and value optimization scheme , and then proposed to optimize, monitor, and then optimized to improve the dynamic mechanism. For Hefei Post Office，this letter has a strong reference and use value on ho