河南羚锐制药股份有限公司的品牌建设-工商管理专业论文.docxVIP

AbstractThe Abstract The drugs are about national economy and the peoples livelihoodproduct．is one l【irId of special commodity,therefore,the drugs inaspect and so on production．sale,the country have the speciallyrequest or the limit in the policy aspect．Therefore,the medicineproduction enterprise molds the aspect in the brand to be aisodifferent witll other professions．has the inevitable professioncharacteristic．At present，after entered the G，MP time medieinecnterprise, specially in 2006，successively exposes”the uneven twomedicincs”the event，”joyful”the event and so on，the society fromall walks of life extremely is not intense to the medicineenterprise‘s question，medicine production enterpdses social Image has received the unprecedented challenge．Moreover,beeausethe policy factor influence drugs reduce prices，dynamic GMP,thegovernment reorganization medicine buying and selling domaincommercial bribe and so on．the current overall medicine economicenvironment had the tremendous change，the medicine professioncompetition way has had the change，the medicine production enterprisewalked road ofthe brand management imperative． The medicine profession competition already walked to the brand sendsthe victory stage． In order to study the medicine productionenterprise the brand competition，this article brand constructs thiscase throuIgll Henan LingRui Pharmaceutical the company,the analysis，the discussion brand construction strategy．This article researchcontent will divide into three big aspects：The first part mainly isthe LingRui brand constitution and molds the process， mainlyintroduced the brand the concept，LingRui brand marking and theLingRui brand marking in-depth implication，the time order whiehfounds according to the brand，introduced its foundation brand，formsthe brand，the brand maintenance process,through the brand foundationprocess introduction， introduced the LingRui brand construction theconerete practice and the construction method，analyze the effectwhich its bran