中国共享单车发展现状及政策建议-Itdp-China.PDF

中国共享单车发展现状及政策建议 The Development and Policy Recommendations for Dockless Bike Share (DBS) in China 2014 年，北大毕业生戴威与4 名合伙人共同创立ofo ，致力于解决大学校园的出 行问题。2015 年6 月，超过2000 辆ofo 共享单车出现在北大校园。2015 年共享单 车概念开始在中国兴起，资本和巨头开始了布局。2016 年随着共享经济理念的兴起， 以互联网作为媒介，借助智能手机支付技术的大发展，共享单车快速进入中国各大城 市，几乎是一夜之间，红黄蓝各色共享单车如同雨后春笋般，出现在大街小巷各个角 落，其在数量、辐射面、影响力、使用者体验等各个方面迅速超越了其他短途交通工 具。 In 2014, the ofo was established by a Peking University graduate Dai Wei and 4 partners, which aimed at serving the internal transportation needs within the campus. In June 2015, the Peking University witnessed more than 2000 ofo bikes being shared, and then the dockless bike share (DBS) market has boomed over the entire country and attracted the attention from the investors and giant companies. In 2016, the growing popular sharing economy together with high speed mobile networks and smart phone technology brought the DBS business to nearly every corner of China and created a colorful playground for different operators with different colors as their identities. This kind of new bike-sharing model has become so popular with its huge amount, coverage, popularity and convenience for the short distance commuters. 与传统的有桩公共自行车系统相比，共享单车在技术上和运营上都有革命性的突 破。共享单车系统无需设置固定的锁桩及服务终端，基于GPS、互联网+、手机支付 等技术，打开手机共享单车APP 扫描车身二维码（ofo 除外），即可方便地实现车辆 解锁及支付功能，大大提高了系统的灵活性与便捷性。调查结果显示90%的用户认为 共享单车是公共自行车发展的必要趋势。 Compared with the traditional public bike with fixed parking docks, this dockless bike-sharing model is innovative in technology and operation. It does not require the fixed dock, lock and service terminal, instead, it can be accessed through the 1 / 9 on-board GPS, the Internet +, and the mobile payment to lock/unlock and pay by scanning the QR code on the bikes (except ofo) in the smartphone Apps, which gives the users great convenience and