美旅箱包epr1月7月总结报告.pptxVIP

中国网络发展宏观介绍Macroscopical introduction of China network development在web1.0时代，互联网是站在传播角度的角色扮演，网友只是获取信息量而缺少反馈。Web2.0 的到来，新媒体的产生，有了更多的平台和形式，1.社交媒体，如FACEBOOK、WEIBO、TWITTER等。人们可以分享、互动、认识到更多的人，也增加更多的乐趣。2.搜索引擎，想要在众多信息中让你排前，可以利用SEMSEO.3.电商平台，让线下的销售也可以转到线上，便捷。In the web1.0 era, the Internet is standing in the propagation angle of the role-playing, users only get the amount of information and lack of feedback.The arrival of Web 2.0, new media, with more platforms and form1. social media, such as FACEBOOK, WEIBO, TWITTER and so on. People can share, interact, recognizing that more people, but also add more fun.2 .search engine, you want to let a lot of information before you row, you can use SEM SEO.Electronic business platform, so that the sales line can also go online, and convenient.Social Media29%的受访用户只使用微博Only use Microblog66%的受访者同时使用微博和SNSOnly use MicroblogSNS微博97%BBS70%微博受访用户 Microblog Users86%的BBS受访用户也使用微博BBS Users can also use MicroblogSNS受访用户 SNS UsersBBS受访用户 BBS Users微博和SNS受访用户 Microblog SNS UsersSNS60%微博和BBS受访用户Microblog BBS UsersSNS和BBS受访用户SNS BBS Users数据来源于尼尔森Data derived from NielsenSocial Media80%60%40%20%0%平均Average83%和好友沟通To communicate with friends社交Social社交需要是最主要的出发点，不同平台用户展现出不同需求含义：微博的使用多样性给社交营销提供了更多的自由度，另外，在创造起独特的市场活动同时提供了一种与众不同的“画布”给创意及灵感进行发挥。SNS突出的娱乐用途给到营销品牌在SNS上做娱乐相关内容推广的良好契机。BBS主要用于信息传播，范围广，内容多，属于共享信息作用。用户多，浏览量大。可大范围传播于整个网络媒体并迅速传播。Social needs is the most important starting point, users of different platforms show different needsMeanings:The microblog use diversity to social marketing to provide more freedomThe SNS prominent entertainment uses to the marketing brand to do a good opportunity for the promotion of entertainment-related content in the SNS.BBS is mainly used for information dissemination, a wide range of content, belong to the role of sharing information. 61%分享图片Share pictures53%分享视频Share videos娱乐Entertainment81%休闲娱乐Recreation74%获取新闻资讯Get newsBBS新闻News69%分享新闻Share news44%了解产品信息For product information服务Service34%获取餐饮资讯Access to dining inf