新零售对消费者行为影响研究-DPIProceedings.PDF

2018 2nd International Conference on Advances in Management Science and Engineering (AMSE 2018) ISBN: 978-1-60595-566-7 Research on the Impact of New Retail on Consumer Behavior 1 1,* 1 Si-jie YAN , Xiao-ting QU and Yuan-yuan LAN 1School of Economics and Management, Beijing Jiaotong University, Beijing, China *Corresponding author Keywords: New retail, Consumer behavior, Consumer experience, Demand. Abstract. Retailing, as a basic industry, plays an importan