华南油脂公司发展战略的案例研究-工商管理专业论文.docxVIP

捅要油脂产业是与人们的衣、食、行密切相关的行业，我国食用油的消费总量居世界第 捅要 油脂产业是与人们的衣、食、行密切相关的行业，我国食用油的消费总量居世界第 一位，油脂工业在我国食品工业中占有举足轻重的位置。改革开放后，国内一大批大型 油脂加工企业开始兴起，当时油厂的效益也较好；随着我国经济水平的不断提升，90 年代中期以来，国内油厂新建和扩建的势头一直强劲，建设规模日趋大型化规模化，导 致国内油脂加工能力过剩。 华南地区(特别是珠江三角洲地区)是我国经济最发达的地区之一，对外贸易非常 繁荣，近几年兴建的油厂较多，油脂企业问的竞争也日趋激烈。仅在广东省东莞市新沙 港地区附近的植物油加工企业就有7家，本文讨论的华南油脂公司就位于那里。 本文用案例的形式将东莞华南油脂有限公司目前的经营状况和面临的困境呈现出 来，立足于其自身的经营业务，对行业背景、竞争对手的状况及公司的利润分割等方面 作了详尽的描述，介绍了该公司为了维持盈利水平做的战略调整；在案例分析部分对行 业的外部环境和及华南油脂公司的区域环境展开了较深入的分析，分析了目前国内油脂 行业的发展状态及影响华南油脂公司未来发展的一些因素，论证了国内油脂行业的发展 的格局：在对华南油脂公司的现状分析中比较了其主营业务的发展态势，利用SWOT 模型列出了华南油脂公司的优劣势和面对的机会和威胁，从而进一步明确了公司的未来 发展战略，应集中资源主要发展植物油脂仓储中转业务和油脂精炼加工业务，不断开发 新产品，以服务和产品的优势来满足消费者的需求。同时还要和相关企业组成供应链联 盟，减少交易成本，并密切关注市场动态、国家相关政策和期货市场，及时调整优化产品 结构，提高企业的抗风险和盈利能力。 关键词：植物油脂：仓储；精炼 AbstractThe Abstract The oil industry is the industry which is closely-related with the people’S dress，eat and goes．In the consumption of edible oil China iS the number within the confines of the world． and oil industry occupies the prominent position in oRr food industry．After reform open,After reformation and opening，large quantities of oil machining firm began firing，the benefit of the oil factory was also better at that time；Along谢tll the continuously promoting of economy level．the tendency of national oil factories’setting up and extending kept strong since the 90’S middle，the scale ofconstructing turned bigger and bigger,causing the general ability ofoil machining become overmuch． The south China region(especially Pearl River Delta region)of is one of the most flourishing regions of our country，foreign Wade is very prosperous，more oil factory built in the last few years,and the competition of the oil firm become more vigorous．Only beside Xinsha port of Dongguan，Guangdong province there are seven oil machining firms．south China oil limited company which in the article lies there． This text used the form of the case present the current management condition and difficulties of south China oil Co．，had a foothold in its Wausact business，