互联网设备企业的服务创新研究-工商管理专业论文.docxVIP

首都经济贸易大学硕士学位论文互联网设备 首都经济贸易大学硕士学位论文 互联网设备企业的服务创新研究 - - II - 提要 在网络高度发达的今天，各行业的核心业务已高度依赖于互联网来开展和运行， 从而给用户自身的运营维护能力带来挑战。用户普遍经历了从自行雇用技术人员进行 维护到将维护服务外包的阶段，且目前也出现了各种专业的服务外包企业。IT 服务 外包企业主要有数据中心外包、网络外包、桌面外包、应用外包，以及业务流程外包 几个分支，而现在我国主要处于桌面外包与网络外包层面，即整个互联网系统的底层 平台维护阶段。 大量同质服务产品的出现必将导致市场竞争的恶化，使得服务供应商不得不靠使 用廉价劳动力与降低服务质量等简单手段降低成本以求生存，这又会加剧产业的恶性 循环。互联网设备服务企业必须通过思路创新、服务创新、技术创新、管理创新、组 织创新等举措转变发展方式，体现其知识密集型企业的优势，实现从红海到蓝海、从 低层次到高层次的转变。 本文研究的目标是明确服务创新对互联网设备销售企业发展的关键作用，同时对 现阶段我国互联网设备企业如何进行服务创新提出了具有操作性的建议。 本文首先列举分析了服务创新的理论知识，然后阐述了互联网设备服务行业的发 展及其现状，继而分析了服务创新与互联网设备企业转型与发展的关系，并用实例分 析了管理创新与服务创新在互联网设备企业转型发展中发挥的实际作用，最后提出要 鼓励思路创新，通过提高服务创新能力，来加快互联网设备服务企业发展与转变的论 点。 主题词：创新理论、服务创新、开放式创新、互联网设备企业 - - PAGE IV - ABSTRACT In the highly developed internet age, as all industries have depended their core business operating on the internet, they will meet serious challenges on the capability of administrate and maintenance their system. Most customers have experienced the stage from their private IT administration to outsourced maintenance, and there are plenty of firms providing professional outsourcing service today. There are several branches of IT service outsourcing types, they are Data Center Outsourcing, Networking Outsourcing, Helpdesk Outsourcing, Application Outsourcing and Business Process Outsourcing (BPO). The helpdesk and networking outsourcing is the uppermost business in China domestic market, this is a basic platform maintenance phase for the internet system. A mass of homogeneous service will aggravate the competition, and cause the service firms have to cut their cost by hiring cheap labor or sacrificing their service quality, this will cause another vicious cycle. So the internet equipment service vendors must change their way to develop by innovating on idea, service, technology, management, organization, highlight their advantages of skill-intensive firm, to upgrading their levels from lower to higher, to change their situation from a over-competition market to a Blue Ocean market. Th