地质公园游客满意度测评分析-旅游管理专业论文.docxVIP

geopark and other scenic areas,the main factors affecting the tourism satisfaction,building the evaluation system for tourism satisfaction which suitable to the geopark.And applies it to the empirical research, finding the key factors affecting the tourism satisfaction,analysis the weakness of the products and service.Put forward the measures in order to improve the products and service, enhance the tourism satisfaction and win the loyalty of the tourists. The paper is composed of five chapters: ChapterI:Introduction.It mainly introduces the background and significance,purpose and method of study, content and framework ,the research status. Chapter II: The concepts and basical theory. Chapter III: The study on the measurement indicator system of tourism satisfaction for geopark.It includes: ① the composition of measurement indicator system, including the principle and the construction②the weights of the measurement indicators which using factor analysis method; ③the calculation of tourist satisfaction. Chapter IV:Empirical study of the tourism satisfaction for geopark.As Guangdong Danxiashan Geopark an example, apply the measurement indicator system which in the chapter III into the practise and calculate the tourist satisfaction of the geopark.And based on the analysis of the tourist satisfaction,the paper proposes development strategy to enhance the tourist satisfaction of geopark. Chapter Five: The main conclusions of the article, innovations and lackness. The main conclusions: It has constructed the tourist satisfaction measurement indicator system of geopark. After analyzes the characteristics of the geological park,the paper constructed the tourist satisfaction measurement indicator system of geopark.The indicator system consists of three components: comprehensive assessment level, project level and the factor level. Comprehensive evaluation ,as an indicator ,which is the overall tourist satisfaction indicator; Project levels including seven secondary indicato